Please note we are closed on Sundays and Bank Holidays. Oops! Receive exclusive beauty offers, access to Limited Edition boxes and the latest beauty news straight to your inbox! I think Maureen is now completely out of the picture as I have seen Tarte presentations in the last few months and they have a new Rep who is introduced as the Tarte Rep by the hosts - she has been here awhile as they all seem to know her and have worked with her before selling Tarte. Seventeen participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. This content is imported from Instagram. I love you but it's a term that's extremely offensive to your Asian fans pic.twitter.com/bbnYREzlbc, I'm really disappointed in Tarte rn pic.twitter.com/xKcdRHYvQB. I finish with a dewy wash of lip color using our quench lip rescue, & then I always apply a few coats of our lights, camera, lashes™ 4-in-1 mascara before running out the door. There are currently no items in your cart. It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine. ", "Tarte Animal Testing and Cruelty-Free Status", "A Background of Tarte Cosmetics | Smart Girls Group", "Tarte Promotes Campaign Against Cyber-Bullying", https://en.wikipedia.org/w/index.php?title=Tarte_Cosmetics&oldid=966290579, Articles lacking reliable references from March 2019, Creative Commons Attribution-ShareAlike License, This page was last edited on 6 July 2020, at 07:40. This OG of natural mascaras has been my go-to for years because it gives just the right amount of volume without looking flaky or overdone. [5], Tarte Cosmetics was founded by Maureen Kelly. It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine. It also conveys a quiet yet powerful confidence…you look like you’re not trying too hard because you’re not! Get Tarte Cosmetics and BCBG Clothes at Discount Prices! For each self-portrait uploaded, a donation was made to the foundation and one poster received a lifetime supply of Tarte Cosmetics. Tarte is Launching Their First Fragrance Ever. In 2000, tarte cosmetics was born out of Maureen’s one bedroom apartment in New York City –a cruelty-free line of easy-to-use, life-tested beauty products that use healthy, naturally-derived ingredients to deliver real results to the everyday woman. [6] Kelly began to research cosmetics and worked out of her apartment until her cheek stain was developed. In 2003, Tarte products were being stocked by Sephora and in 2005 at QVC. Maureen Kelly. Maureen Kelly, founder and CEO of Tarte Cosmetics. [7] Kelly started the company with the support of her first husband. Synthetic fragrances are avoided due to the risk of allergic reactions. By Maura Lync h. May 20, 2008. Last weekend, fan favorite Tarte Cosmetics posted a meme to their Instagram that got the entire internet fired up. [15], "Tarte Cosmetics: A PhD Drop-Out Shakes Up the Beauty Biz", "Face Time Maureen Kelly, Tarte Cosmetics", "Maureen Kelly Biography - life, family, children, parents, mother, son, born, siblings, contract, husband - Newsmakers Cumulation", "Tarte's Sister Brand Is Here and It's Packed With Fun Skin-Care Products Under $40", "Amazonian Clay Full Coverage Foundation", "Should People Be Concerned about Parabens in Beauty Products? [8], In June 2018, Tarte announced the revival of its sister brand, Awake, which produces a line of cruelty-free skincare products.[9]. Tarte Cosmetics is launching a hydrating version of its beloved Shape Tape Concealer called Shape Tape Ultra Creamy Concealer. In response, the brand reportedly posted yet another meme, claiming that an intern had posted it, not knowing that it contained a racial slur. Tarte Cosmetics is an American cosmetics company headquartered in New York City.[1][2][3]. By Natasha Morris, • That post is no longer on their Instagram and has been replaced with an apology directly from Maureen Kelly, the CEO and founder of Tarte. More than anything, we’re using this major misstep as a learning opportunity not only to educate our team, but our entire social community that using a term like this is never, ever OK," she said. The post contained the words "ching chong," a phrase commonly used to mock Asian people. This content is imported from Twitter. [11] Mineral oil is also not included because it clogs pores and can be contaminated with toxins. [14] On 28 August 2017, Tarte announced the company's support of an anti-cyberbullying campaign with the Tyler Clementi Foundation. [1], In March 2014, a 93.5 percent stake in Tarte Cosmetics was acquired for $135 million by Japanese company Kosé Corporation, which wanted to expand into North America. Maureen also told Seventeen.com that this experienced has started important conversations at Tarte. By Glossybox. [13], Maureen Kelly partnered with Sustainable Amazon Partnership, which encouraged forest stewardship, created new jobs, boosted living conditions, and offered educational opportunities. This has always been my mission since day 1 because I believe that feeding your skin with essential nutrients is just as important as nourishing your body…why should you have to choose between beauty that works & beauty that’s good for you? We’re moms, students, professionals & need our beauty to be easy because we’re busy running the world! Maureen Kelly has stated that she wanted makeup that uses natural ingredients, including Amazonian clay,[10] goji berry extract, passionfruit and vitamins A, C, and E. Tarte Cosmetics does not use parabens, mineral oil, synthetic fragrances or gluten in their products. Many are calling the beauty brand "racist.". Share the #UnboxingMoments with Glossies everywhere, Navigate to the page search keywords input, Display the next step by step overlay image, Display the previous step by step overlay image, The Eye Boost Cream That Solves Your Dark Circles, Products We Have To Say Thank You To: BIOSSANCE, Plump & Rejuvenate with Emma Hardie’s Natural Skincare. "Are Gluten-Free Cosmetics Necessary?". In 2000, tarte cosmetics was born out of Maureen’s one bedroom apartment in New York City –a cruelty-free line of easy-to-use, life-tested beauty products that use healthy, naturally-derived ingredients to deliver real results to the everyday woman. A PhD candidate earning a degree in psychology, Maureen knew she had a knack for what women wanted & decided to pursue her passion for beauty full time. [6] She was pursuing a PhD in psychology at Columbia University when she decided to pursue her interest in cosmetics because she could not find effective makeup she liked; she wanted natural makeup that gave a glamorous look. [12][unreliable source?] The meme was taken down, however fans weren't about to let them off the hook that easily. *sees Tarte's casual racist against Asians shenanigans**removes all Tarte items from wishlist*Good to know they don't want my money. To pull my whole look together, I even out my complexion using our BB tinted treatment 12-hour primer & then add a little color to my cheeks with our iconic Amazonian clay 12-hour blush. But, according to the brand's founder and CEO Maureen Kelly… Tarte is not 100% vegan, but some of their individual products contain only vegan ingredients. Site Navigation - use tab or left/right arrows to navigate, use down arrows to open sub menus where available, press escape key to return to top level. We cannot search for an empty value, please enter a search term. Gluten is not included because if it is accidentally consumed, it will cause a reaction. This content is imported from Instagram. Pls delete ur ching chong post on Instagram, @tartecosmetics.

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