), Learn more at Get Started with MIT OpenCourseWare. Fall 2010. Modify, remix, and reuse (just remember to cite OCW as the source. Massachusetts Institute of Technology. Made for sharing. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. It is a class offered for business students who have decided to specialize in advertising and marketing. Knowledge is your reward. These courses are typically part of a … With more than 2,400 courses available, OCW is delivering on the promise of open sharing of knowledge. Courses Your use of the MIT OpenCourseWare site and materials is subject to our Creative Commons License and other terms of use. The Digital School of Marketing, Marketing Management Course will teach you how to become a top notch and proficient manager of a marketing department, enabling you to stratigise new marketing techniques that are unique to your company and target market. Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign. I would like to receive email from UMD, USMx and learn about other offerings related to Marketing Management. » (Image courtesy of Prof. Natalie Mizik.). Marketing Innovative Products and Services, Relationship Marketing Strategy for Financial Services, Customer Relationship Management for Marketers. Define your offering's value proposition and positioning. Define your offering's value proposition and positioning. We don't offer credit or certification for using OCW. You can master effective marketing and brand management with courses brought right to your laptop. In this course, you'll learn to: Identify target customers and analyze and understand their needs and desires. Home Sloan School of Management Marketing methods to help you identify successful strategies and tactics, How to apply marketing frameworks to real-world business problems, How to create strategic, research-based marketing plans, How marketing skill sets support your role as a successful mananger/leader. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. 15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign; Define key performance indicators and analyze the results. Marketing Fundamentals: Who Is Your Customer? For more information about using these materials and the Creative Commons license, see our Terms of Use. Choose from hundreds of free courses or pay to earn a Course or Specialization Certificate. Define key performance indicators and analyze the results. Marketing management undergraduate degree programs, such as a Bachelor of Science in Marketing Management, provide students with a foundation of the proven practices and the application theory used in marketing research. » Find materials for this course in the pages linked along the left. Send to friends and colleagues. License: Creative Commons BY-NC-SA. What is a course in marketing management? Build a Career in Marketing Management Decision making in marketing has traditionally been a shot in the dark, but now that we have access to more significant, better data, we can use strategic planning to launch campaigns and reach our target markets. This is one of over 2,200 courses on OCW. Identify target customers and analyze and understand their needs and desires. -2. No enrollment or registration. Marketing Management, The steps and factors involved in developing a successful marketing strategy. -2. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. Digital School of Marketing will empower you with both current Digital Marketing and Traditional Marketing Management skills which will … See related courses in the following collections: Natalie Mizik. 15.810 Marketing Management. Clinical Professor of Marketing, Assistant Dean of Online Programs, Dean's Professor of Marketing, Marketing Department Chair, Professor of Marketing, Dean’s Chair in Marketing Science, Pursue a Verified Certificate to highlight the knowledge and skills you gain. Course Description 15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. MIT OpenCourseWare makes the materials used in the teaching of almost all of MIT's subjects available on the Web, free of charge. Download files for later. Freely browse and use OCW materials at your own pace. Use OCW to guide your own life-long learning, or to teach others. Course in Customer Relationship Management Principles for Contact Centre Management: … Explore our catalog of online degrees, certificates, Specializations, & MOOCs in data science, computer science, business, health, and dozens of other topics. OCW has published multiple versions of this subject. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products. Learn more », © 2001–2018 » Advertising and Marketing Management Courses At Oxbridge Academy, you can choose from a variety of courses that have been developed to give you the knowledge and skills you need to work in the field of advertising and marketing management. Download the Advertising and Marketing brochure here. MIT OpenCourseWare is a free & open publication of material from thousands of MIT courses, covering the entire MIT curriculum.

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