Retrieved March 1, 2015, from Research Methodology: http://research-methodology.net/coca-cola-marketing-communications-a-critical-analysis/, Forbes. The logo and bottle designs are immediately recognizable throughout the world, and are integral to the brand’s image and recognition in the marketplace (Wikipedia, 2015). You need to keep up with the trends, a content in one social media platform to the other can vary a lot, the same goes for the influencer fees, which rise based on mostly follower base and engagement rate. On our site you can choose from 7 different platforms: TikTok, Instagram, Facebook, Twitter, Snapchat, TuneMoji, YouTube. Looks like you’ve clipped this slide to already. Retrieved February 28, 2015, from Indan Country Today Media Network: http://indiancountrytodaymedianetwork.com/2014/02/03/coca-colas-america-beautiful-super-bowl-ad-causes-stir-153391, McConchie, A. Integrated Campaign Case Study Integrated Marketing Communication. The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion. Last time we met here at our 'Best of' section we discussed the case of Jameson, creative concepts and partnerships. Meals comprised of convenience foods such as hamburgers, hot dogs, French fries, etc., are often supplemented by the suggestion of Coke products for accompaniment. Direct store delivery is a crucial link in the value chain, and offers mobile advertising with bright red delivery trucks emblazoned with the brand logo. Beverage Sales Strategies for Soft Drink Marketing. Differing tactics are provided on individual social networking sites, yet a consistently unified message is upheld. (2015). See our Privacy Policy and User Agreement for details. Sales promotion for Coca Cola is aimed at two strategies, retail and food service. The achievement can further be evaluated by examination of media metrics such as advertising equivalency, the sum total audience which has been attained through particular media outlets, statistical figures of journalists hosted, number of articles published etc. Retrieved February 28, 2015, from Wikipedia - The Free Encyclopedia: http://en.wikipedia.org/wiki/Coca-Cola, Wilkin, R. N. (2009). This imagery is carried out globally, and is so established and acclaimed world-wide that even in languages that may not be familiar in local markets are readily known by consumers (Wikipedia, 2015). Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell), No public clipboards found for this slide. The elements which are expended in regards to the integrated approach, the comparative importance of the components, component efficiency, and the overall success of the IMC approach have combined to create a sensation that customers have warmly embraced. Record-setting sales and revenues, brand visibility and recognition and positioning on the global market are indicative of the Herculean levels of accomplishment achieved by the company. Define as much as you can about: their social media consumption, habits and attitudes, lifestyles, age and gender groups. Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content | Simply Measured. Anastasia Pavlova The educational phase provided the basis for the sales boost at the second stage, so that by that time potential clients were aware of the concept and probably more open to consider purchasing. Originally launch last year O2’s ‘Be More Dog’ campaign, which featured a ginger … while TikTokers were asked to present a choreography wearing the sneakers and the playful colors of the campaign in their video contents. We already mentioned their 80's style campaign in one of our short case studies, at least as far as figures go, but never did we go deep into the strategy and execution, nor did we mention the main point here: what can this project teach us about integrated campaigns? KO Key Statistics | Coca Cola Company (The) Common Stock | Yahoo! You can change your ad preferences anytime. Coca Cola has repeatedly been ranked as the number one soft drink in the world as a direct result of their aggressive advertising campaigns, and was even the first soft drink consumed by astronauts in space (Hartlaub, 2015). Although, that is not the primary reason- as in general, both age groups are consumers of these platforms. In terms of successful outcome, Coca Cola’s IMC approach has set a standard that offers a point of reference of desired triumph that is enviable across the industrial landscape. Coca Cola advertising has historically been among the most prolific in marketing history. Retrieved February 28, 2015, from Pop vs. Seven TikTok videos generated a million unique views and 190k positive engagement while the created 6 Instagram posts' engagement was more than 460k. Calculating estimated results of the influencers chosen is also a great tool we provide to make sure you have all the information needed before committing to a campaign. This allows for one-to-one sales to important clients in especially reserved seating areas. Annual sales in excess of forty six billion USD and a ranking of #4 of the World’s Most Valuable Brands place Coca Cola squarely on the global market. Coca Cola products are consumed world-wide as a direct result of retail and in-store marketing efforts which are meticulously detailed. POS displays include brand specific coolers for in-store sales along with vending machines which carry Coke products. 5 biggest mistakes account based marketers make and how to avoid them, 5 steps to a profitable ecommerce business webinar. The Pop vs. Food service activities emphasize Coke products in food pairings, menu optimization, and specialty beverages. The rank and positioning of the elements used as part of the integrated marketing approach cannot therefore be overstated. Emirates' Hello Tomorrow Television Campaign Integrated Marketing Communication Case Study #3 - Wells Fargo Wells Fargo is a financial services giant and world's third-largest bank. Both types have their advantages, make sure you review your options before rushing into anything! Because the brand is so universally recognized throughout the world, little if any audience building is necessary. What is our marketing goal? Scribd will begin operating the SlideShare business on December 1, 2020 Priorities, priorities: allocate budget accordingly! (2014). Coca-Cola’s ‘America the Beautiful’ Super Bowl Ad Causes Stir - ICTMN.com. So much of the brand image is immediately recognizable, right down to the bright red and white lettering of the names Coke and Coca Cola. Super easy to filter and match influencers to your needs. Instagram influencers created the 'classic' static contents with the caption 'Level Up!' CokeSolutions. In the almost one hundred thirty years of business practice in the soft drink trade, Coke has risen to the top of the industrial food chain. These two objectives might be better reached through different social media platforms, but don't forget our mantra: synergy, synergy, synergy! New products, online games, and social, cultural and sporting events are the focus of the Coca Cola Website content (Darakeva, 2013). Coca Cola’s commitment to a campaign of audience engagement throughout their online marketing crusades is well recognized. Retrieved February 28, 2015, from Slideshare: http://www.slideshare.net/VenelinaDarakeva/internet-marketing-of-the-cocacola-company, Dudovskiy, J. The essence of Integrated Marketing Campaigns (IMC) is that the chosen promotional activities are connected to the objectives and target groups but most importantly, the focus is on the inter-connection between the different promotional activities. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This new generation of Puma Rider Sneakers targets mainly the Generation Z and Millennials, with a special focus on Brand Ambassadors. Who are they? Soda: http://popvssoda.com/, Perner, L. (2008). Welcome to the magical world of integrated marketing! Reach the same niche target group from multiple sides. Anastasia Pavlova Integrated Campaign Case Study November 2013 2. By submitting this form you consent to the usage of your data in order to fulfill your request. Now its Puma's turn to show us how it's done! See our User Agreement and Privacy Policy. Retrieved March 1, 2015, from Simply Measured: http://simplymeasured.com/blog/2014/05/22/lessons-from-coca-colas-social-media-strategy-cohesive-campaigns-and-creative-content/, Wikipedia. We're open to new and returning patients following the recommended guidelines for our patients and staff. Keep the cash” integrated campaign for Roxio Game Capture launch in partnership with Ubisoft, Machinima and Rovi TV leveraging Assassin's Creed Revelations game launch. Multiple campaign goals or complex objectives. (2015). Retrieved March 1, 2015, from ConsumerPsychologist: http://www.consumerpsychologist.com/intro_Promotion.html, Shively, K. (2014). November 2013. Meanwhile at the next stage of the campaign Puma aimed to drive users to the web-shop and the launching event's website, which was easy-peasy with Instagram stories and swipe-ups.

.

Carbon Steel Vs Cast Iron Wok, Cauliflower Steak Sauce, Pasta With Cherry Tomatoes And Chicken, Leah Day Facebook, Best Mail Order Meatballs, Silver Iodide And Ammonia Equation, Strawberry Shortcake Ice Cream Bar Calories, Samsung Mini Refrigerator Price,