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The review will look into the topics of services, service quality, customer perception and customer satisfaction. They are economic activities that create value and provide benefits for customers at specific times and … “If services marketing becomes a sub-discipline with its own stance, this could challenge the universality of marketing theory and the coherence of marketing as a separate discipline” “Why do we need to pay special attention to the marketing of services, when they are just an aid (an important though) to the endstream
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It contributes to GDP, provides employment, generates foreign exchange due to exports, etc. The marketers in these fields face with the moral restrictions and other limitations. <>
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