The evidence speaks for itself: by providing a personalized shopping experience, particularly a predictive one, online stores and brands possess a real opportunity to distinguish themselves from the mediocre majority. Shoppers know that due to the abundance of products and online websites, they can compare the prices of products very easily. The more they feel linked to the created products, the more likely they will buy the product. In this article, you’ll learn what is product customization? Furthermore, modern e-commerce developments have made it possible for buyers to purchase their customized products without a whole lot of effort. 3. Easy Market Research: There are several product customization software available in the market that helps you understand what exactly customers want. A good example of this is the personalized homepage that premium airline KLM offers to customers who create an online account via social media. An informative website is a great place for marketing the services or products offered by a particular business. This section features an animated showcase of the top 3 benefits for registered users. In that time, Chetu has grown from a small 2 person company to a mid-sized software development firm with over 1200 employees. Powerpoint Marketing Infographic Templates Bundle, 5 Ways Product Customization Benefits Growth, E-commerce: 5 Ways Product Customization Benefits Growth, Karo | Jewelry Diamond WooCommerce WordPress Theme, How to Increase Mobile Conversions with Category Page Design, Does Typography Really Matters In A Web Design? Over the time, a lot has changed. Rising conversion rates are good news. Market Business News - The latest business news. Adding personalization allows you to charge more for products because people understand the setup is more intensive than a cookie-cutter approach. As a business, so many steps can be taken to make returns closer to never. For the good. But their preferences change and most of the time people don’t understand what they actually need. Breaking News in Design, Marketing and Business. In the following paragraphs we will you show you why product personalization really works! Luxury retailer Lane Crawford is a good example of a company that has understood this well. Everybody loves a personal touch. If we look at the Coca-Cola example, the company realized that finding your name on an iconic beverage bottle/can was an attractive incentive to purchase the drink. Lower costs An important asset in an increasingly overcrowded world of choices, products and services. With product customization you can assess what the customers need and thus only store those. As a business, so many steps can be taken to make returns closer to never. Thanks to the rise of Big Data, manufacturers and developers are finding ways to implement product customization and market their items according to their customer’s needs. In this article, we will delve deeper into the world of product customization. Generate More Sales The more involved consumers are in the creation of the product, the more they get attached to it. Having a good website is vital for any kind of business, whether small or big. After all, who would have thought decades earlier that we would be able to shop from home or customize products just the way we want. Customers have always been the king and for any business to thrive they have to ensure that they cater to the needs of the customers in the best way possible. Customer retention is mainly built on forging durable brand-customer relationships and familiarity. The reason? While customization used to be the trend quite a long time back eventually mass production revolutionized the world of retail. They align items with core character traits and values of the customer and facilitate individual expression. Grab Big Slice of the Gift Market: Offering products with an option of customization boosts their gift appeal. Understanding and creating designs according to customers’ requirements and sending it to the users to approval until the customer is satisfied. You just have to pay attention to what your consumer is designing and this will give you an idea what users are looking and expecting from your brand. , Erwin Z, 1 Comment, March 5, 2016 Benefits Of everything that matters, March 27, 2011 Well-planned product customization gives businesses the opportunity to stand out from the crowd by differentiating their products and services from their competitors. Online shoppers are aware of this. This mode of operation lays the groundwork for a dynamic site that serves the individual needs of each visitor. Generally, providing customization enhances the total number of people who are going to visit your site and also select it like their start page. So if your competitor allows to choose the color of the laptop skin, you can facilitate adding a quote or clip-art on top of that. This also enhances your conversion rates.

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